Conceptual, minimalistic and creative person. Born and raised in Sweden.
A collection inspired by the idea of communality & functionalism during the era of Folkhemmet in Sweden’s history. Folkhemmet is the poetic name for the political concept of modernising Sweden between the 1940s & the 1960s. The aesthetics of functionalism was explored & incorporated within the tailoring aspects of the collection, by looking at placement, displaying functionalism & construction of garment. Choice of fabric and pattern was inspired by furniture & interior design of the time.
From the concept of communality, communal laundry rooms emerged in Sweden in the 1950s. The communal laundry rooms were about democracy, accessibility & exists almost exclusively in Sweden. Through this idea, a research & concept around draping hanging clothes emerged, which was integrated in the collection in the form of hanging & reconstructed shirts.