Joseph James, is English fashion accessory design, who mainly focuses on men’s wear. Being attracted to cars and other automotive travels all his life, they heavily influence the designs of his work and collections. These inspirations can be seen through the collections and designs he has created within his projects at Ravensbourne University.
After starting to study fashion accessories at degree level, I noticed a lack of masculine pieces when comparing to the feminine sector. Since little, like my interest in cars, I have always liked to investigate new technology and as I have grown older this has only just grown with me. Through coming into the fashion accessory industry with these interest it put me in a unique position to merge the two together and make pieces through advanced manufactoring methods that are rare to see within the industry.
With the rising popularity of Formula One, I was instantly drawn to the idea of making a collection evolving around the evolution of the sport. I wanted to create this idea of bespoke sunglasses that would only fit to an individual customer’s head, a similar way the seats within the Cars as designed to fit the drivers. Bringing in my passion for technology I was inspired through research to look into 3D scanning to make the pieces fit perfectly, whilst reducing the process of measuring each customer.
The collection was heavily inspired by the history of the sport looking at the aesthetics from the 50s all the way up to the updated aerodynamics of the cars today. With the lack of male pieces within the industry, I felt the responsibility to make a solely male collection as many of my designs in the past have been masculine. I will pursue this idea of making collections for the male side of the industry as there is currently a lack of choice for customers to choose from compared to the feminine side.
The Bespoke Racers is a collection inspired by formular 1 throughout the years. The collection looks back at the different eras through style of helmets, cars and aesthetics. The collection includes fully immersive pieces that the customer can feel like they are a part of. Each customer will have their head scanned for perfect fitting through a CAD software and full choice of colour and small design elements. The pieces will be 3D printed, following in the footsteps of some Formula 1 teams that 3D print car parts.