Jodie was inspired by the body positivity and female empowerment movement, embracing inclusivity and diversity when communicating the power of the female form.
My bi-annual magazine ‘Virago’ shapes a collaborative community of women supporting one another in a world where women are competitive and comparative. This editorial fashion magazine inspires women through uplifting quotations about body positivity, intimate imagery, and educational articles about the importance of self love. The use of unedited skin promoting stretch marks and blemishes rebirths the overworked concept of female empowerment, incorporating bold print, illustrations and vibrant colour schemes, unifying our message of ‘We are women, and we are stronger together’.
The proud and unapologetic voices of Florence Given and Charly Cox shaped the outspoken tone of my publication. Researching the impact of body positive writing on the female empowerment movement was fundamental in realising the tonal value of my message beyond the visual in order to create a powerful relationship between image and text. Underrepresented topics, such as polycystic ovary syndrome, would be re-birthed and celebrated through vibrant and expressive visuals.
The incorporation of curvier models when tackling underrepresentation, obscured aesthetics and the false expectations promoted through social media. ‘Virago’ intends to break this mould by welcoming ALL women for positive change and a growth mindset. The uplifting energy of the publication encourages the normalisation of curvier bodies where I feel there is still great underrepresentation within a fragmented industry. Our authentic and playful approach communicates our ethos of ‘My body, My choice’.
The use of psychedelic prints and block colouring illustrates that we as women radiate passion and creativity when we dress to vocalise our true authentic selves. The incorporation of glitter to embellish stretch marks along with garters and chokers, welcomed seduction and sexualisation but for the woman's own pleasure and expression.