Jessica McEwan

Contact:
jessicapricemcewan@gmail.com
University/School:
Birmingham City University
Location:
Birmingham
Specialism:
Award NomineeFashion GraphicsFashion TechnologyMarketingPromotionSustainabilty
About Me

HI, I'M JESSICA. A FASHION BUSINESS & PROMOTION GRADUATE AT BCU.

The eBox from Rains works through demand, then supply. Utilising 3D supply chain innovation for mindful manufacturing, whilst simultaneously offering wardrobe optimisation of products. An innovative and educational tool for the conscious consumer to gain more from products both physically and digitally. An end- to-end process with a circular considerations.

Jessica felt passionately about redesigning the fashion supply chain in order to implement 3D technology. This would reduce textile and sample waste by up to 80%, having huge positive environmental impacts. Presenting a circularly considered project with a fusion of innovation helped to sell not only more sustainable approaches for the industry, but equally an element of interaction and engagement for both business-to-business and direct-to-consumer.

INSPIRATION

SUBVERTING SUPPLY AND DEMAND FOR MINDFULLY CONSIDERED MANUFACTURING.

With gamification rapidly trending within the fashion industry, it got me thinking... How to develop a fusion of environmentally considered approaches, whilst not wearing out the word 'sustainability'? Consumers want more from their products, and it is no longer enough to only sell physicality. Therefore, the eTwin provides a digital asset of garments to be used in virtual spaces, such as your own eWardrobe.

The eBox app encompasses the familiarity of QR code scanning, to launch your digital duplicate. This provides direct access to individual garment eLabels, detailing processes from plant-to-product, utilising CircularID™ technology. But then, the fun! For personalised in-app experiences and wardrobe optimisation, experimentation with The Sims enables an immersive platform for users to engage with products. Feel connected with the phygital, interacting with your product through transparent storytelling.

MY WORK

PORTFOLIOS

DETAIL

IT ALL STARTED WITH LOCKDOWN BOREDOM & PLAYING THE SIMS...

Having researched in depth the logistics and costings of implementing a 3D supply chain within the business plan, the next stage of development was to consider the creative direction. During the intermittent lockdowns I found a natural gravitation towards playing The Sims, to fill the creativity void. Little did I know it would become the key software to showcase my project... Inspired by Rains' existing collection 'Never Lost'- shot in an abandoned swimming pool - a virtual SIMulation of this was utalised to further the narrative through digital storytelling. Live streams for social media platforms were additionally developed to portray a Phygital Runway - both in a physical and digital space. This project revolved heavily around moving-image animation and VR experiences, all of which can be viewed using my attached social links. The future of fashion evolves in 3D.

“Having a digital twin of a product will soon become a tradable asset and a key part of wardrobe optimisation, worn for social media, a live stream or video call.” - Karinna Knobbs
Award NomineeFashion GraphicsFashion TechnologyMarketingPromotionSustainabilty
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