About Me
Jessica is a fashion graduate with an interest in marketing.
Jessica has gained skills in Adobe InDesign, Photoshop, and XD, she is also extremely good at using Microsoft Word, PowerPoint, and Excel. Her strengths include organisation, idea-generating, and innovation. She has come from an artistic background; therefore, branding and graphic design is her speciality.
Jessica is extremely passionate about equality and social justice. The Black Lives Matter movement encouraged her to find her voice. She continues to use this newly gained confidence to spread positivity and empower others which is reflected in her projects. Jessica believes in helping others which is why she became a student representative for two years to help improve Falmouth University’s Fashion and Textile Institute. Her interests include travelling, literature, and art. Jessica’s biggest dream is to live and work in London.
INSPIRATION
My initial idea came from the lack of hair care products on the market for Afro-Caribbean women.
In early African civilisation, hairstyles would indicate a person’s wealth, family background, social status, religion, marital status and more. Every person’s identity could be defined purely by their hairstyle. To this day, hair is still a major part of black identity, especially for women. Growing up it was a difficult task trying to understand my own hair. My mum is white and did not have knowledge of how to look after my Afro-Caribbean hair, so she struggled a lot.
Not having access to the black community left me feeling like I had lost half of my identity. There were no hair salons in my area that catered for my hair types this left me feeling neglected by society. So, following the natural hair movement and inspired by the Black Lives Matter movement, I feel like now is the best time to celebrate Afro-Caribbean hair and create a brand that is unapologetically Black.
MY WORK
PORTFOLIOS
DETAIL
I created sustainable shampoo and conditioner bars exclusively for Afro-Caribbean hair.
After extensive market research Tropicurl has made a haircare line that is customer orientated. We acknowledge the customer’s frustrations and hair struggles and have come up with a product that is made specifically for Afro-Caribbean hair. There is a gap in the market for an Afro-Caribbean hair care line that is branding, and social media focused, this is our competitive advantage over our competitors within the niche market. Hair becomes a physical manifestation of black women’s self-identity which is why Tropicurl understands how important it is to have a product line that benefits our hair. Therefore, every detail has been finalised to keep the customer happy. Tropicurl’s mission is: ‘To create a haircare line for Afro-Caribbean hair that stands out from the others by celebrating natural hair, supporting sustainable solutions, sourcing guilt-free ingredients and creating a community.’
“Never be put off from conversations about yourself and about what you see, I mean your topic is so valuable, it’s so valid.” -Andrew Ibi, Co-Founder of FACE.
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