As a photographer, I care about social themes, genre-mixing, and tone shifts. My need for the art direction behind my work comes from a place that aims to document certain references of everyday British culture and ultimately a need to story tell.
I have always been passionate about modern history, understanding the differences between regional cultures and how migration has shaped the thriving arts and fashion culture we have today. I regard casting as an equally important aspect of my photography as processing life experiences through fashion and social observation is a long-standing theme throughout my work.
I was inspired by the concept of well-being and reflecting on wellbeing from the point of view of fashion communication. My photography aims to be the basis for conversation to start. Themes such as photo albums are explored to exchange fundamentals of belonging, community, and space. I explored the process of medium format photography to assist the concept throughout and to respond to how photography is very embedded with our moods and emotions.
Using a variety of creative disciplines to bring together perspectives and views to provide insights into the way social interaction and the need for connectedness will affect health and well-being. I interpreted the theme into a discussion about spare time and its value. Inspired by designer Sydney Loew, Spare Time magazine, and Gregory Halpern - Omaha Sketchbook, the project is not an oversight but an abstract comment on ‘Time’ as a physical construct, considered by the styling and set design.
‘On The Line’ is a publication that aims to recognise the giant ‘Blind Spot’ current media has around social, mental health and wellbeing support workers which I will use to raise money on behalf of local organisations. I feel the creative industry has a huge responsibility to raise awareness of those individuals during the pandemic but also, I would like to make comment on appreciation to those individuals who continue to support and spread optimism. I want to capture those who were keen to get involved in a pragmatic, everyday realistic portrait style photoshoot. For me, the photography and fashion image that inspires me the most is when a sense of community and value are at the forefront of an image. I believe that there is a human side to fashion that is an extension of the self and fashion can be a form of social observation.