About Me
Hi, I'm Jennifer! I'm a Fashion and Beauty Media graduate from Solent.
An innovative creative who discovered a passion for social media marketing whilst studying at Solent University. Gained a wide range of valuable experiences in content creation and marketing strategy, working with and for a variety of fashion and beauty brands.
After completing three years at Solent University studying Fashion and Beauty Media, I have developed an extensive variety of skills that catalysed my passion for social media marketing and content creation. I created a skincare brand for tweens called 'Nolie' for my Final Major Project. It showcases the skills I have refined and is a culmination of my University journey. It portrays my infatuation with the beauty world and leans into a clear and coveted gap in the market.
INSPIRATION
I found inspiration in the wave of young beauty consumers delving into the world of skincare.
I created a skincare brand for my final major project that is dedicated to tweens. Nolie is a brand that I wish was available whilst I was finding my feet as a tween. Coming-of-age can be challenging alone, and when you feel like you are not represented or seen, it makes things even trickier. Nolie is a brand that aims to solve this problem and provide young beauty lovers with a safe space to delve into their infatuation for skincare.
I created Nolie as a way to encourage tweens to fulfil their love for the world of beauty, offering them a safe entryway into their teenage years. The brand provides them with the opportunity to learn about their individual skin needs and the key details about the products that they use. These tweens are the next generation of beauty consumers, so it is vital that they feel valued by skincare brands.
MY WORK
PORTFOLIOS
SPF Product - Nolie Skincare.
The Glow Guide - Nolie Skincare.
Social Content - Nolie Skincare.
Billboard - Conceptualised 'GlossiHAIR' campaign.
Instagram and Email - 'GlossiHAIR' campaign.
Front Cover - Meraki Magazine.
Articles - Meraki Magazine.
Event Poster - Carbon Live X Shein.
Social Content - Carbon Live X Shein.
Marketing Strategy - Buttermilk X Beefeater.
DETAIL
It was vital to create a marketing strategy that aligned with tweens' desires and needs.
Combining a range of traditional and digital strategies, a complete marketing campaign was created surrounding the launch of Nolie Skincare. It was integral to target both young beauty lovers and their parents, presenting Nolie as a safe brand for their children, allowing them to get involved with the world of skincare. Nolie Skincare fuels the tween desire to be viewed as ‘more mature’ whilst still allowing them hold on to their youth.
"You can't use up creativity. The more you use, the more you have." – Maya Angelou
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