I love bringing a concept to life, shooting, styling and art directing my work I am able to capture exactly what I envision creating a considered outcome with a strong message. I am heavily inspired by the people around me, thoughts, feelings, behaviours and trends. I like to create work that has impact and tells a story.
Being a final year student during the COVID19 pandemic has certainly presented it's challenges, however it has also influenced concepts and allowed me to be even more creative and adaptive in the way I bring together my work. My final year work is varied with concepts forming around spirituality, family heritage and the feelings and behaviours of the nation as a result of the pandemic.
Chakras are energy points in the body, our thinking and our health are linked with the flow of energy through each chakra, which can be aligned through practices such as mediation. The styling is street style-esq with influences from the Lacoste S/S21 collection. Featuring colourful styling, props that enhance the key elements of the chakras then set against bright coordinating backdrops, contrasting locations and an impressive Preston blue sky!
Within the government guidelines the models sourced are fellow students, the location is UCLan campus. Shot and styled by me.
From the freedom of going out to the feeling of loneliness, duvets, comfort and stillness. Influenced by feelings, conversations with friends and researching into the ‘nations mood’, this piece had a narrative that was reflective yet optimistic. I asked a lot of people a lot of questions and wanted to make something that was honest but quirky and had personality. The challenge was to create a creative piece of work that had pace and that the audience could resonate with. The styling contrasted a little bit of disco and the flatness of muted tones and an eerie bleak backdrop. The styling referenced Raf Simons, and symbolised purpose verses feeling restricted and confined to home, through use of puffer coats and layering. This work was really about life at that time, to consider the truth of the pandemic and how my generation were feeling. The creative is exaggerated, the direction was for it to feel real but then almost like being stuck in time.