Jada is a creative designer who specialises in both women's formal and informal wear and also children's wear. Her inspirations is inspired by her personal connection with her heritage and family back ground.
From growing up in traditional formal clothing on a weekly basis i will always look back on what was worn by those around me family and friends. Growing up in this environment women dressed in moderation and so did men when attending church.
As a designer I tend to look to myself and most important my family tree for inspiration. My Grandfather is the true definition of a gentleman and has always educated me and my cousins about mannerism and how to carry yourself around others. For over two decades, my grandfather was the pastor of the triumphant church of God Langley in Birmingham and as part of his role he always wore a standard oxford shirt and tie. As a result, my family and I dressed formal on weekends especially Sundays.
This collection is dedicated to my grandfather and appreciation for the generations before me. La Sape(Congo dandies), Zoot suits and dapper dan are other inspirations behind my work. Because of these men were mostly known to wear suits and ties and even sometimes three-piece suits, which goes back to the history of zoot suits and La sape. Not only this but also a appreciation of black culture and our history.
Even though this collection is women's wear it was inspired by the men who where husbands, uncles fathers and brothers in the past.