Energy, enthusiasm and colour are the main driving forces of my designs. I am a passionate knitwear graduate and I love to constantly experiment with techniques and yarns to achieve maximum impact within men's knitwear.
I really believe there needs to me more outgoing options available for men's knitwear. I love to design with bright colours and clashes for staple pieces, giving men more memorable and exciting choices when it comes to knitwear, whilst still feeling confident. My design process often starts with fun and nostalgic concepts that people can relate to, I think this is key in creating a positive message throughout my collection, and give a sense of familiarity for the wearer.
Following a previous project revolving around my childhood, I decided to focus in on my favourite place to be as a child. The concept of ‘GAME OVER’ sprung from a arcade I visited regularly as a child named ‘Magic City’. The collection features the familiar characters from my favourite arcade game Pacman throughout. This gives the garments a familiarity to draw the consumer in and adds to the light hearted fun theme of the collection.
Growing up just outside of Clacton on Sea, Essex, I have always loved the sea side town. The reason I have such a connection with the arcades and area is because it is one of the only places that has not changed at all since I was a child. Going to Magic City was an activity that all of my family could enjoy together because arcades are for everyone of all ages! I want to encapsulate the same feelings that the arcades gave me as a child through out my designs, overload, impactful and fun!
I used various machinery to make my collection, including Domestic, Dubied and Shima. I used cotton, elastics, metallised yarns and mohair in vivid colours to portray maximum impact. Every piece of knit in my collection is fully fashioned to shape. One of my favourite techniques to use is intarsia, as it allows me to be fully expressive and see my vision come to life on the knit machine. To portray the 'wire look' into my garments I created eyelets as a base and weaved cords through the knit. All garments are finished with ribs and sandwich trims to give a high quality feel.