About Me
Isabella is a Fashion Communication and Promotion graduate from NUA
Isabella specialises in fashion marketing and art direction. Her work aims to provide a platform for expression and storytelling, looking for inspiration in current events, trends and social issues. Creating visuals that people can relate to is an important part of her work as she aims to make individuals feel less alone in their thoughts and feelings.
She hopes to pursue a career in visual marketing and art direction helping brands stay aligned with their current consumers and their future aspirations.
INSPIRATION
My project stemmed from my personal love of reading and the important role fashion plays in books.
It can be easier for people to relate to book characters as it is an unspoken connection which doesn't rely on communication; The characters beliefs, experiences and personality is laid out on the page for the reader to connect to and thereby making that person feel less alone. With the rise of Booktok dressing like your favourite fictional character has become more common as consumers are channeling a feeling and attitude that comes with taking on the wardrobe of specific person.
Through research I gained an insight into how a range of people connect with different characters as well as the integral role these works of fiction have on people when coping with experiences ranging from grief, mental health conditions and body image. By embodying a character through dressing like them consumers are building an armour to deal with the struggles of everyday life, traumatic experiences or personal insecurities.
MY WORK
PORTFOLIOS
Character Portraits: Evelyn Hugo
Character Portraits: Alice Kelleher
Character Portraits: Celaena Sardothien
Character Portraits: Zoe Beech
Portrait of a Fictional World: Pop-up Shop
Portrait of a Fictional World: Bags and Tags
Portrait of a Fictional World: Merchandise
Portrait of a Fictional World: Merchandise
Portrait of a Fictional World: Window Displays
Portrait of a Fictional World: Launch Event
Portrait of a Fictional World: Marketing
Portrait of a Fictional World: Marketing
Portrait of a Fictional World: Podcast
DETAIL
Portrait of a Fictional World campaign for Selfridges
Through this campaign Selfridges will provide a jumping off point for consumers to indulge their love of fictional characters through the clothes they wear. The visual campaign will revolve around four main characters but with a variety of opportunities for customers to bring their favourite fictional beings to life as well, whether this is through small styling choices or full-out cosplay, discussions at panel talks with authors, developing new ideas in workshops or book club discussions. This campaign is a chance for customers to delve into their imaginations and take on the attributes and attitudes of the characters they admire the most so they can paint themselves in their own Portrait of a Fictional World.
"Fashion is the armour to survive the reality of everyday life."
Graduate Fashion Week in partnership with:
