Through fashion image and 360 experience design, I have explored the complexity of identity and perceptions of the self in relation to the clothes we wear.
My work involves photography, styling and art direction, to reflect themes surrounding identity, beauty and the human condition. Throughout my final year, I have explored new ways of experiencing fashion image and editorial through virtual experiences, combining emotive photography with interactive and immersive 360 spaces. I aim to challenge fashion's conventions through expressive styling and imagery, through a reflection of the complexity in finding one’s identity and the freedom found in experimentation which can be central to understanding the self.
For my final project, I was inspired by the ways in which identity is constructed, and how experimentation can be used in adopting new personas. My work explores ideas around surveillance and how we can choose to be seen through what we wear. In a society where everyone appears to dress the same, I believe there is beauty in the characters who choose to stand out and express their identities. 'I Dress To Be Seen' is an editorial I created to celebrate this.
I explored the idea of CCTV and documented a series of characters who stand out in society through their choice of clothing. I was inspired by Google Street View in creating a 360 VR editorial, which plays with the idea of characters stuck in time, wearing an amalgamation of different styles from different eras. My campaign development for Martine Rose explores subcultural style and identity, whilst referencing the value of community which is central to the brand.
My work uses creative styling and digital photography to capture the essence of identity and experimentation. Throughout this year, I have further explored the potential of fashion image in a digital world, using coding and web development to create 360 experiences which use 3D image and interactive features.