I’m a London-based creative, with extensive knowledge of the social media industry, branding and digital marketing. I've worked as a Social Media Executive for just under two years as a trustworthy, dedicated individual who always goes the extra mile to achieve results.
I’ve developed and launched several fashion collections, directed and executed marketing campaigns, brand collaborations and launch events. I’ve worked on photoshoots, creating social media content and offering art direction/styling for campaign photography. I have a passion for creative storytelling and engaging audiences through curated content. I love working in a creative, dynamic and collaborative environment as it’s suited to my diligent personality and communication skills.
Born from my ongoing relationship with my smaller bust, EMPOWER is a result of my story, my journey of acceptance and the lessons I've learnt to become at one with my natural frame. With my brand, I want to create action and awareness, changing women's perceptions of smaller busts for the better. So in a world of growing body positivity, EMPOWER is here to step up for the overlooked topic of small boobs, acting as a reminder that smaller women feel insecure too.
EMPOWER is an online community, quarterly magazine and brand collaboration celebrating and raising awareness on the topic of having a small bust. It's for women to come together to talk, celebrate and accept their bodies for the way they are. EMPOWER is for women, ages 15-29, with an initial main focus on the UK, with the potential to reach 135,000 women (age and bra size demographics). However, with time, EMPOWER hopes to become a global community and brand for women all over the world.
EMPOWER wants to create a difference in the upcoming generations and reduce the stigma and negativity attached to having a smaller bust. EMPOWER will sit as a platform on Instagram and be supported by a dedicated website, promoting the celebration, acceptance and beauty of smaller-busted women with an angle of advice and storytelling to communicate with their audience. EMPOWER will combine body positivity with bust empowerment, alongside female perspective and relatable content such as sexuality, health and fashion. The EMPOWER Magazine will sit in the UK magazine market as a physical publication and also be available to buy as a digital download. The content featured will take a perspective from real women as well as high-profile people such as journalists, influencers and doctors to give a wider view of the topic and the implications it can have on a woman's lifestyle.