Imogen McWhirter

Contact:
imogen.mcwhirter@hotmail.com
University/School:
De Montfort
Location:
De Montfort
Specialism:
Award NomineeFashion ImageMenswearPhotographyStylingWomenswear
About Me

Hi, I'm Imogen, a Fashion Communication and Styling graduate from DMU

I am a fashion photographer and stylist from the midlands. My aim is to use the work I produce to give an insight into lives and communities that don't get heard as much.

I think it is important as a photographer to show others what cannot be seen in passing with the naked eye. Photography gives insights into other worlds, ones that we don't know much about or maybe ones we've never even heard of. It can teach you about the world we live in, broaden minds and expand knowledge about the people we share this planet with. Good photography can ignite an interest in something you never would have thought to look up, for example, a series by Luke Gilford about a gay rodeo he stumbled across in California inspired my project to re-brand the fashion brand Lee.

INSPIRATION

My inspiration is the people around me

Different people of all genders and ages, and those in different communities are my main source of inspiration and creativity. I am interested in how people live their lives differently through music, the way they dress and those that they surround themselves with I have always felt inspired by music and how it has created smaller communities of those who have it in common. The way music effects individuals and gives them a sense of belonging - I have always thought - is inspirational.

In addition, to develop my work further, inspiration also comes from studying professional practitioners in industries that excite me, like fashion and music. Specifically those in photography, film making, styling, hair and make up artists, designers, artists and even models. Coming to understand their ethics, the way they collaborate with others and their aims and plans for the industry encourages me in all the work I do.

MY WORK

PORTFOLIOS

DETAIL

I re-launched the discontinued music magazine Melody Maker and built a new target audience - Gen Z

Looking at life post-covid, I was interested to find that relationships, especially those between generations, have grown stronger. But i have always thought there is still more that we can learn from each. Melody Maker was discontinues in 2000 which means that the majority of children of the Gen X era have never even heard of it. I developed it further into more than a music magazine and included fashion and tv and movies in order to try and get those in the digital age to pick up a physical publication once again. It includes editorials with inspiration from tv shows, one that links the two generations, family photos from the 80s, profile pieces of young adults studying to become artists in the industry and live concerts that happened that month and people might have missed with photography that had been sent in by people in the audiences. The aim is to re-work something our parents loved so that we can continue it into its future in new generations.

"Fashion should be a form of escapism, and not a form of imprisonment." - Alexander McQueen
Award NomineeFashion ImageMenswearPhotographyStylingWomenswear
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