About Me
Hello! Hope you’re having a fine day, I’m Holly.
I am a Fashion Design and Marketing graduate from Northumbria University. Over the course of my studies, I have developed a sensibility and authenticity to my work. Communicating ideas with sensitivity and designing garments to work in harmony with both ourselves and our lives.
Throughout my work, I am often inspired by the environment around me. I feel it is important to take time to notice and appreciate the smaller details that are often overlooked or taken for granted. Like the smell of freshly cut grass, the warm sun on your skin, a Sunday morning or the sound of rain.
INSPIRATION
All that makes us and means something to us. The people, the places, the past, present and personal.
From how the light falls into the corner of the living room to a favourite old jumper, more often in life, the smallest of pleasures largely go unnoticed. It can feel odd to say you spent time staring out of the window, such things we often synonymise with distraction, but if given attention, they can bring the greatest feeling of contentment. [ The Sound of ] Rain was born out of an ever present desire for a feeling of comfort and connection, focusing solely on those little pockets of joy.
As part of a self-initiated project, I was interested in exploring technical menswear design for the brand Patagonia. The inspiration behind this project was taken from a series of old film slides from my Grandfather, capturing the landscape of the Lake District. With an everchanging climate, summers of heat and heavy rainfall, I wanted to create a collection for the wanderer, with functional and adaptable pieces, to accompany a Sunday stroll, or a walk across the fells.
MY WORK
PORTFOLIOS
[ prelude ]
[ concept board ]
[ mood board ]
[ colour board ]
[ customer profile ]
[ competitor research ]
[ design development ]
[ design development ]
[ look descriptions ]
[ line up ]
[ range plan ]
[ collection imagery ]
[ patagonia intro ]
[ mood board ]
[ customer profile ]
[ design development ]
[ design development ]
[ line up ]
[ range plan ]
DETAIL
Thoughtful and concept-led approach to design, where functionality goes hand in hand with feelings.
[ The Sound of ] Rain is more than a product, it is a holistic brand that understands the importance of both body and soul, it looks to focus on many small pleasures. Each collection has its own sound, taking inspiration from everyday things, our friends, our family, the past, present and personal. The designs are focused on easy silhouettes, simple and comfortable fabrics and small but thoughtful details to allow the consumer to experience and build a connection with both the brand and their garment.
"Life consists of rare moments of the greatest significance. Love, springtime, every beautiful melody, mountains, the moon, the sea - all these speak completely to the heart but once." – Nietzsche.
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