About Me
Hi, I’m Helena Banks, a graduate from Norwich University of the Arts
Helena’s work is rooted in irreverent British sensibilities. Their work blends camp nostalgia, and the future of pop culture in the digital age- told through the lens of fashion and branding.
They utilise both new media and technology and more traditional journalism to communicate strong narratives of identity, class and gender. They seek to make connections between high and popular culture, creating accessible work that examines sociological themes.
INSPIRATION
My work was influenced by popular culture and how our identity is formed through it.
Research began with examining 2021 trends, and its references in popular culture. The cyclical and referential nature of culture and trends allows for strong connections to be established. This then developed in to exploring how trends can be made more accessible. The idea of connecting high end fashion with their high street counterparts, peppered with cultural references, creates a rich tapestry that my content is built on.
This led to conversations surrounding popular cultures effect on our identity, and how this identity is created in our formative years. I’m fascinated by how different people curate their lives through fashion, and considering what the future looks like in a digital world.
MY WORK
PORTFOLIOS
DETAIL
I created digital content surrounding trends of past, present and future.
I created a range of assets and outcomes that reflected the varied nature of my research. A podcast based on what fashion we yearned for in our pre teen years looked into themes of identity, gender and class told through the narrative of nostalgia and pop culture. Looking to the trends of the past, my work also looked to the future: creating a video trend report that examined 2021 trends and their roots. When considering my own personal brand, I examined the world of content creation through the lens of critical theory. My work always goes back to wider society and how we perceive the world we move through. Considering what the future of content creation is, and how our identity will shape and be shaped by our digital revolution.
My work is rooted in a desire to excavate fashion and society with both humour, and an affinity with popular culture.
Graduate Fashion Week in partnership with:
