About Me
Hi, I' m a 2022 Graduate from UWE Fashion Communication.
I am an international student from China. I have a diploma in Fashion Management and Marketing from Fanshawe College and degree in Fashion Communication from UWE. I am multi-faceted, creatively driven individual with a passion for content creation, branding and digital art direction. I am competent in fashion branding, marketing visual merchandising.
This is the concept design of a pop-up store for LOEWE that I designed as a project for UWE. The purpose of this pop-up store was to promote the SS22 fragrance series and the LOEWE brand. I chose to include a handcraft component to this project that was in line with existing fragrance branding, and to increase customer engagement with the pop-up store. I adopted a multi-disciplinary approach to my image-making, using a broad range of techniques and mediums to present a fun, eye-catching, and engaging experience for consumers.
INSPIRATION
My initial inspiration started with Chinese traditional bamboo weaving art and craftsmanship.
With the rapid development of urban areas, many traditional cultures and art forms have been replaced by machine manufacturing, and the beauty of cultural crafts is gradually being forgotten. These are valuable cultural heritages that need to be protected and passed on to future generations.
The combination of art, design and technology enables LOEWE to have its own distinctive personality. The integration of bamboo weaving with LOEWE products, creates a unique, memorable, and appreciated experience.
MY WORK
PORTFOLIOS
Pop-up Store Interior
Pop-up Store Staff Guideline
Digital Platform -Social media - WeChat
Digital Platform - Social media Little Red Book
Digital Platform - LOEWE Website
Location Of The Pop-up Store
DETAIL
Art & Fashion
As a representative brand of handicrafts, Loewe has never stopped exploring innovative handicrafts, design and art. I hope to help spread art and fashion to more audiences in my future career development.
'We are living in a period when art and fashion are informing each other. " - Jonathan Anderson
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