Hannah Woolnough is a recent BA Fashion Branding and Communication graduate from Arts University Bournemouth, who specialises in creative events such as; mini-markets, educational creative workshops and creative collective nights. Hannah's work focuses on the areas of youth development, support and community engagement - collaborating with anyone and everyone!
As you guys would've already read, I'm all about connecting and collaborating! Meeting new people and supporting peoples desires to be creative is exactly why I became a fashion branding and communication student, specialising in creative events. This work best encapsulates me and what I want out of my future as a creative - I firmly believe everyone can be creative, some just need the right support and space. I'm really passionate about directing and producing creative events, developing something new for the public and creatives to access!
My main inspiration for this project came from my love of shopping with small businesses and being part of a creative community. I wanted to bridge these two things together through events, creating a community that would be able to access the mini-markets, creative collective nights and workshops together! Being around working creatives and non-creatives made me realise the need for events that could be used to help unwind and educate, with skill sharing and networking part of meeting new people!
I was inspired by the support small businesses offered one another and how independent brands were able to focus on fostering face-to-face connections with their consumers, these key focuses are what inspired me to launch the brand 'Club Design'. Knowing the future trends of events post-COVID also inspired me to think big with my events and how to promote sustainability, good ethical values and the accessibility of the brand through digital communities!
Virtual Reality wasn't something I had much understanding of before the creation of Club Design. Due to COVID I knew I wanted to work as physically as possible this year, however, it occurred to me if I wanted the brand to be as accessible as possible then digital developments would be key in reaching a wider audience. This is when I started to experiment with VR and the creation of a 3D pop-up shop, something that consumers would be able to access and experience wherever they are. This design came about through research and designing the pop-up shop elements within the software to create a location inspired through trend research and visual marketing from the real events. This 3D pop-up shop is also a future look at what a permanent store location of the Club Design brand could look like!