Hannah Jordan

Contact:
hannah.jordan3@mail.bcu.ac.uk
University/School:
Birmingham City University
Location:
Birmingham
Specialism:
Award NomineeBrandingMarketingPR & CommunicationsSocial Media
About Me

Hi my names Hannah a Fashion Business Promotion Graduate from BCU

Hannah was motivated to create a business that promoted positive brain health. It was clear that there was a business opportunity to promote the benefits of food on mental health and wellbeing. The research carried out helps form the basis for foodfeels: a food delivery service that delivers food to consumers’ homes, that helps improve moods.

The Mission Statement is to improve mood, wellbeing and mental health by working hand in hand with our customers in the provision of carefully selected delicious ingredients and guidance in simple but transformative cooking.

INSPIRATION

1 in 4 people in the UK suffer from mental health problems

The start-up project was inspired by key drivers (relationship, innovation, experience) from concept to cashflow: “foodfeels”, a foodbox subscription service with meal ingredients designed to improve wellbeing and mental health. Research identified a gap in the burgeoning food delivery sector based on increasing awareness of the positive impacts of food on mental health. Recognising growing trends for longevity, happiness and wellbeing.

Demand for convenient food delivery was growing dramatically towards the end of the last decade and has surged during the Covid pandemic. The pandemic has exacerbated mental health problems and unhealthy habits, but has reconnected us with home cooking. There is an opportunity to both educate consumers about the powerful impact of food choices on mental health and to create a successful business, meeting growing demand for convenience and guidance in the kitchen as part of the wellbeing journey.

MY WORK

PORTFOLIOS

DETAIL

Foodfeels is a weekly ingredient-and-recipe meal kit subscription service.

Subscribers choose their weekly produce in advance and the foodfeels home delivery arrives containing the ingredients for selected meals, along with the appropriate recipe guidance and tips. The app builds and retains user information subject to the requisite GDPR permissions to intuitively recommend personalised foods based on moods and previous decision-making. Choices will be regularly updated with exciting new meals, including standard, vegetarian, and plant-based menus to ensure diversity. By providing convenient quality service to the consumer’s door and building a personalised relationship through the deployment of artificial intelligence on the app, scalable growth will be achieved by creating a platform which facilitates long-term customer repeat revenues and high levels of business retenti

“We accept the quality of our diet affects the health of our heart and liver so why wouldn’t diet – good or bad - affect the health of our brain” - Professor Felice Jacka
Award NomineeBrandingMarketingPR & CommunicationsSocial Media
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