I am a fashion photographer from Iceland, currently finishing my last year in fashion photography at Leeds Arts University. Being brought up in a country full of contrasts in nature, I strive to show these aspects in my work. My love of colours and contrast shine through and I try to be different from everyone else creating my own photographic approach.
I am very experimental and love trying something new, like shooting through objects, creating interesting series by editing the photos and adding something to them and playing around with shutter speed, flash, gels, multiple exposure and more. I am drawn to interesting faces and people and cast all my models myself. Politic issues like BLM, body positivity, sustainability, LGBTQ and more interest me and I am not afraid to speak up and show these issues in my work. In my recent work, I have taken an interest in sustainability and all my recent shoots have been created with that subject in mind.
Where I am from, there are a lot of contrasts and opposites, volcanoes and glaciers, northern lights on a dark winter night, and bright summers. I love colours, which is why all of my work is colourful. I get inspired by the beautiful nature surrounding me and all the natural marvels like waterfalls, glaciers, sunsets, moss, lava, and so much more.
Despite being a photographer, I am also a painter and I get inspired by what I paint and other people´s work as well. I am drawn to surrealism and the uncanny, and I like to bring that into my work, in post-production or by props and or set design.
In this video I explored sustainability in fashion photography and how I as a fashion photographer can shift people's expectations. Iceland is a green country and we have taken a step towards being a plastic free country, which I think is a very important step towards a better future. The garments in the video are from three fashion designers that had taken part in a second year project at Iceland University of the Arts called Misbrigði. This project is a response to consumer culture, and the purpose of it is to draw students attention to sustainability. The possibilities of creativity and knowledge are examined in the context of recycling. Students only work with used garments and wasted material in their creation, nothing new is bought. The focus on the video is the fashion industry in Iceland, which is why the whole video was shot in Iceland.