I am a Fashion, Branding and Communication graduate with a great inclination in art direction and styling and a strong interest in social and cultural issue. That is why I decided to create my project Second.
Second narrates the issues of cultural identity for the second generation of immigrants through a zine and a fashion film. The project aims to start a conversation between who live the experience of having different cultural influences and who does not know much about it.
Being part of the second generation implies being born in the country in which the individual is growing up to immigrant parents or being immigrated in it during the first years of life. In this situation a person grows up in close contact with two different cultures. Being in contact with often very different influences leads to a contrast in understanding individual cultural belonging. This is further amplified by the perception “of others”.
I find important to talk about it, because it is useful for those who are experiencing this phenomenon to realise that it is normal not to be able to define themselves within boundaries. Furthermore, it is also important to inform as many people as possible about this topic in order to make people understand such a complex phenomenon better, and to give them the tools that can help them understand the subject and reduce the unawareness that creates prejudice.
Second fashion film and zine narrate the story of the second generation with black heritage’s difficulties in defining themselves and in being understood by others. This has been done by telling the stories of individuals who have experienced this phenomenon first hand. In order to do so, it has been conducted a primary and secondary research about the lived experience of this category. From the data that have been collected it has been created a story into which the major part of second-generation individuals can recognise themselves.