In my work I aim to bring a sense of fun to the everyday through the use of print, colour and thinking outside the box. Each project I have undertaken this year has looked at the ordinary, the things that happen frequently and without thought and in response I have created bold and captivating designs.
Inspired during the pandemic to create a lifestyle brand that celebrates the everyday in life I created Goose Lane for my FMP. The collections help find the joy in the mundane, whether its cooking, reading a good book or the daily commute. Through a print led approach, merging loungewear comfort with fashion forward style that enables the wearer to take on the world, or just a Monday at home. Not only does what we wear matter but what we fill our lives with, alongside our fashion collection will be a carefully crafted range of lifestyle accessories to bring some playfulness to life.
Goose Lane’s first collection is all about food. The colours, textures, patterns, how it brings people together and the happiness it brings, all inspire this collection. Large kitsch prints in clashing colours adorn all garments and accessories, depicting indulgent slices of cake, dripping in strawberry jam, a bursting burger with toasted sesame seeds scattered on top and more. Colours all inspired by an extravagant meal all to fill you with memories of your favourite food moments.
Taking into consideration the COVID 19 pandemic and restricted life doesn’t mean that life had to stop. Goose Lane is encouraging people to create their own experiences with food at home. With that in mind each look is inspired by a special food time, from breakfast in bed to a romantic meal for two or maybe just one. Lifestyle accessories sit within the collection helping create the memorable food moments. All to encourage the Goose Lane consumer to get a taste of the À La Mode collection.
One of the main focuses of my brand is the use of print, on both the fashion and lifestyle elements inspired by the different foods and named after them. Through the skill of screen printing, I have elevated my designs to bold and striking pieces. By sampling these prints I have refined my technique to create large-scale kitsch prints as well as smaller prints that work in tandem with each other to create a balanced collection, that once together add to the narrative of the season. I have explored these prints being created in embellishment mediums to have a broad development of what would work best for my brand. Print is also a practice I have worked on outside of my FMP with illustrative lino print inspired range for a design project for Hunter. These prints were created from illustrations I developed from different phrases to describe the rainy British weather. From research into the brands past collaborations and weather phrases, I created a storytelling experience within the prints.