Marine conservation and maintaining biodiversity is the key to fighting our climate crisis, I wanted to educate parents and children on this issue through my story: Carrot and Coral.
Why is it that our favourite soft toys last a lifetime, but we only keep clothes for an average of three years? The power of a story and a loveable character creates emotional connections towards objects. When applied to fashion, we could use characterisation to reduce the disposability of garments and encourage people to keep their pieces for life. This inspired the story of Carrot and Coral, which also educates/introduces children on the concept of marine conservation.
I was inspired by the Netflix documentary: My Octopus Teacher, the abilities of the octopus were fascinating, but what moved me was her personality and how playful, sentient, and trusting she was. I wanted to recreate this character in my story and collection to motivate others to help save our oceans, especially children because they are the next generation. In my story a little girl called Coral stumbles across a common octopus called Carrot and together they save a variety of sea creatures.
Fashion is a very influential platform and I believe it should be used as a tool to educate and inspire people to make better choices. My collection shines a light on a handful of issues where human actions are negatively affecting ocean life, but instead of depressing people with facts, I have personified the sea creatures in the hope that their loveable personalities will motivate people to think differently about marine conservation.
Outsourcing sustainable solutions is simply not enough, it is the act of using our independently unique creative thoughts that our world becomes more intelligible to us and we can begin a more personal process of becoming responsible for our effects on the planet