Inspired by digital graphics, sustainable styling, and future concepts, I turn trash into treasure and fashion imagery into an alternate utopia. Focusing on environmental issues caused by the global fashion industry and exploring them within digitally manipulated, thought provoking visuals.
As someone who is highly conscious about the ethical issues surrounding the fashion industry, I make a conscious effort through my styling and development of my images to never buy new products but rather repurpose and reinvent. Technology is now such a core part of our lives so why not use this to our advantage, using graphic design and image manipulation the outcomes are endless. My work aims to provide a sense of light hearted humour and an imaginative perspective into raising awareness about these hugely important issues.
During my degree I have researched and developed work around creating a more sustainable fashion industry. For this project I began by considering the warped reality we are currently living in, leading me to consider the even more dystopian future we could be living through if we continue treating the planet as we are right now. I enjoy creating characters and a story through creative direction, so I wanted to find a way to use characters to educate about the importance of protecting the planet.
My final publication '2080', is set from a future perspective where the planet has destroyed itself by not acting on advice in the past. Exploring future thinking digital advancements, technological adaptions and sustainable clothing developments, humanoid activists are used to educate on their own environmental issues which are all heightened by the global fashion industry. Each activist is inspired by an element with their own sets of skills and weaknesses. The imagery is alleviated through graphics.
Another project for my final term has been creating this editorial envisioned for BUFFALO zine. Stepping away from the very bold graphic design, I wanted to focus on humour and a more tactile version of art direction. This project looks at the community culture of street shopping in Bristol and free-cycling on the internet, especially on Facebook marketplace, this is a clear display of how I turn 'trash into treasure'. At the end of my portfolio above, I show different variations of my skills and the variety in visuals I enjoy creating.