About Me
Hi I'm Eva, a fashion management and communications graduate from SHU.
I am focused Fashion Management and Communications graduate from Sheffield Hallam University. With strong taste for art, I have always loved to create, learn and discover. Taking creative and mindful stand in my work.
Throughout my studies at SHU and creation of final major project I have developed mental focus towards social media marketing, branding, styling and PR. I am passionate about sustainability and the way it is developing in the fashion industry. I am experienced in working with Adobe, working in the marketing industry and working in luxury and sustainable fashion. I am good at working to deadlines; I am a flexible and strong-minded thinker who is used to presenting in front of large groups and working well in teams especially as a leader. I am eager to take steps into the industry.
INSPIRATION
I gained inspiration for this project through my interest in technology and love for planet.
Since the outbreak of COVID-19, we could argue that the world we live in today is far from normal and society is being more aware and conscious of what is happening in the world. Therefore the primary inspiration behind my final major project was the lack of digitisation in the fashion industries business model. As well as inspired by the insights gathered whilst writing my dissertation on whether a digital fashion system can help to reduce the environmental impact.
As I continued to delve into the complexities of digital fashion, it became clear that even though recognition for virtual worlds and digital fashion grows, brands are still unsure where to start and how to target their audience. To provide a solution to this problem, UN_REAL creative agency has been created which facilitates existing brands, start-up brands and individual clients, in a new unsaturated market that will be utilised for communications and marketing purposes.
MY WORK
PORTFOLIOS
Branding for UN_REAL
Branding logo font
Branding logo in use and dimension
UN_REAL marketing strategy
Marketing strategy- TOWS analysis
Marketing strategy- DRIP and AIDA analysis
Marketing strategy- communication and promotion
Marketing strategy- agency launch event
Marketing strategy- social media, website, app
Marketing strategy- the app
Photoshoot for UN_REAL concept film
Photoshoot for UN_REAL concept film
DETAIL
UN_REAL film
For my final major project, I created a Creative Marketing agency that strived to produce innovative, futuristic and out of the ordinary content and strategies to aid brands and small start-up businesses in growing and expanding in digital world , varying from photography, film, campaigns and rebranding. And as form of promotional method for the agency film has been created along with the app.
Even if you don’t like the idea, technology rules the world because it changes the world’’- Karl Lagerfeld
Graduate Fashion Week in partnership with:
