Emily Neave Tanner is fashion communicator with five years of education in fashion and a collective two years of industry experience, who specialises in fashion marketing, social media and branding. Her projects reflect her creativity whilst demonstrating her knowledge of marketing strategy and the importance of social responsibility.
Whilst studying Fashion Business at the Fashion retail academy and then Fashion communication at Northumbria, It has been increasingly prevalent that the industry that I am joining has a multitude of sustainable and moral issues. As someone who has wanted to work in the fashion industry for many years, it is now more important to me than ever before that, I should use my skills to promote and encourage inspirational behaviours and circular fashion attitudes without sacrificing creativity.
The climate crisis is ever looming, especially over the Fashion Industry. It is now more important than ever to use our skills as creatives to promote a more circular attitude to fashion and daily life. I have attended GFW since I was 14 years old and have always been enticed and inspired by the innovation and attitude shift towards sustainability over the years.
For my Final major project I created a marketing campaign for a local vintage retailer in Newcastle, The DRIP. Culture campaign for local second-hand clothing brand DRIP. is designed to initiate local interest in vintage fashion as one proactive alternative to buying new, fast fashion. The campaign is aimed at connecting with all those young Gen Z adults who want to make a difference whilst looking good in premium streetwear.
For the Drip Culture campaign I organised and art directed a full day shoot with six models and film photographer. The shoot helped communicate my final concept and gave me practical experience in organising and directing a full shoot.