About Me
Hi, I'm Emily, a B.A(Hons) Fashion Communication graduate from UWE
I'm a multi-disciplinary creative with an innovative approach to content creation, branding and digital art direction. Motivated by challenge, one of my recent projects took shape as an imagined hub campaign, embracing the lockdown's imposed restrictions.
I specialise in bringing visions and innovative concepts to life through a variety of mediums. My projects typically focus on branded content - considering it's audience, purpose and practical application across multiple channels. I aim to create a well-rounded, interactive experience through everything I create, exploring narrative within each concept.
INSPIRATION
I was inspired by the recent influx of online video communication platforms helping us stay in touch
Following extensive periods of time of staying at home, online activity and social media has seen a surge in demand. Brands have been under a magnifying glass amongst this digital acceleration so willingness to adapt to the circumstances has been vital. I view these circumstances to be a catalyst for creativity and believe that interactive content has never been so important.
Video communication platforms such as Zoom, Skype and FaceTime have helped to bridge the gap between us and our loved ones. With this is mind, I created an imagined campaign for the brand Girlfriend Collective. I shot the visuals entirely via FaceTime, as I wanted to utilise technology that helped us to stay connected in an otherwise isolating time. In the process, I reconnected with old friends -promoting and encouraging the brand's audience to reconnect with their loved ones as lockdown comes to an end.
MY WORK
PORTFOLIOS
Content Mock-ups for #girlfriendconnected Campaign
Interactive Filter for #girlfriendconnected
Newsletter Layout for Desktop & iPhone
EYTYS Film - Visit https://vimeo.com/548110567
EYTYS Arcade Additional Content Flatlay
EYTYS Arcade Additional Content - Instagram Posts
EYTYS Arcade E-commerce Styling
EYTYS Arcade Customer Journey & Interactive Filter
'Peas In a Pod' for Twin Magazine (Producer)
'Peas In a Pod' for Twin Magazine (Producer)
'Peas In a Pod' for Twin Magazine (Producer)
'Peas In a Pod' for Twin Magazine (Producer)
'Peas In a Pod' for Twin Magazine (Producer)
'Digital Dysmorphia'- Dazed Beauty (Art Direction)
'Digital Dysmorphia'- Dazed Beauty (Art Direction)
'Digital Dysmorphia'- Dazed Beauty (Art Direction)
'Digital Dysmorphia'- Dazed Beauty (Art Direction)
'Digital Dysmorphia'- Dazed Beauty (Art Direction)
DETAIL
Being open-minded and exploring new mediums is what excites me to create...
Throughout my projects, I've challenged myself with new ways of working by adopting new techniques and experimenting with software along the way. I've loved combining mediums and creating content with a variety of image-making techniques, pushing the boundaries of fashion image.
The circumstances have been a catalyst for creativity and exciting, interactive content has never been more important amongst the digital space.
Graduate Fashion Week in partnership with:
