About Me
Hi! I'm Ella, a Fashion photography graduate from Falmouth University.
Ella Shaw is a multidisciplinary creative from a small town in North Yorkshire, who specialises in augmented reality and 3D design. Shaw celebrates her femininity, particularly in this project, by using her conceptual and historical understanding to create thought-provoking and ambitious work.
Studying fashion photography has allowed me to explore a variety of ways in which I produce my work. Extensive research is at the core of this project pulling together both historical and contemporary ideas to further my concept. In addition, I soak in a lot of what I enjoy around me, referencing music videos and books in order to make my outcome become more personal. My work challenges the idea of image making, allowing the viewer to no longer be the observer but actually become a participate of my work. This has involved me creating QR codes and filters which are accessible worldwide.
INSPIRATION
My initial inspiration came from my research into the controversy of women's clothing.
My initial inspiration stemmed from my interest with the controversial subject of women's sportswear over the past years, and how it has evolved to meet the social and cultural constraints of women both past and present. The sociology of clothing taught me how garments serve as a nonverbal form of communication when displaying ideas about ourselves to others. As a woman, I find this project really personal because it reflects how I, as a young female adult, make them choices in the clothes I wear.
The domestic space, which in this case is a dolls house, is based off Tyler the creator’s music video, 'IFHY'. The set design inspired me to create my own space which I was then able to disrupt by creating environments within. The house itself has a significant role to play, it highlights these repeated ideas of patriarchy for women. (Inspiration image - Set Render by Evan Sacksner)
MY WORK
PORTFOLIOS
Building 3D environments through Blender.
3D scanned house using Artec Lite scanner.
Avatar creation. All in outfits designed by me.
Final exhibition curation.
Scan codes to reveal characters.
DETAIL
Fusing together 3D and real life imagery.
The inspiration for this project demonstrates both conceptual and modern visual research. Drawing these together as well as combining real-life imagery with 3D, was crucial for me as a creative as it enabled me to explore both worlds. The set design for the house was really essential to me since I was aware of how much significance it held. I took advantage of this as much as possible by reworking the original dolls house and then 3D scanning and printing it. I spent a lot of time exploring new ways of making my project becoming as interactive as possible, I was able to develop a filter through instagram and generate QR codes, exploring new forms of media. Creating a fashion film to compliment my work also gave me the opportunity to work with my models in real life and virtually, experimenting in this augmented version of reality and creating a video that furthers the narrative of my work, it transitioned the audience from not only being and observer but actually become a part of the experience.
My work allows the audience to become a participant.
Graduate Fashion Week in partnership with:
