About Me
Creative researcher, strategist, and storyteller.
I am an inquisitive storyteller with a fascination to unearth cultural insights. I strive to draw attention to underrepresented topics, starting much needed conversations. My work is future facing and layers creativity with prevalent issues in society, predicting and answering trends, with meaningful, conceptual, and often outlandish designs.
Over the past 3 years I have curated a diverse portfolio displaying an array of skills that includes extensive research, idea generation, conceptualising ideas, storytelling, brand curation, print, web design and so much more. I’d love to be involved in just about anything. My expertise lies within research, culture, idea generation and storytelling however, I am super flexible and find joy in learning new skills due to my inquisitive nature. Thanks so much for taking the time to look at my work, I can’t wait to hear from you:).
INSPIRATION
Creating something with meaning and value.
Throughout my time at university my projects have a social issue at the forefront, sexual violence against women is prevalent within many of my self-initiated projects. I have a passion for tackling and addressing taboo topics using creativity as the medium to begin to discuss these topics, making it more accessible. Within the research stage for my dissertation, I found a gap in the market for positive and impactful conversations around consent aimed at a male audience, inspiring the creation of Ride.
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MY WORK
PORTFOLIOS
Ride - Creative Concept
Ride report - What's the Big Idea?
Ride report - The Consumer
Ride report - The Campaign
Ride Experiential Platform - Who are we?
Creative Content - Consent Cards
Ride X Hinge Collaboration
Ride Report - Consent POAP on dating apps
Campaign Timeline
DETAIL
“To reimagine the outlook of consent”
Ride is an experiential digital platform, a place for education, self-discovery, and reflection through creative content. Harnessing playfulness and optimism, Ride offers a completely new outlook on consent aimed at a male audience. To encourage a more nuanced understanding of consent being synonymous with pleasure and discovery thereby increasing the desirability of implementing constant consent as a form of intimate communication. The creative content featured was designed to stimulate thought, reflection, and response through offering an interactive experience to immerse consumers in the world of consent.
“Don't be pushed around by the fears in your mind. Be led by the dreams in your heart.” Roy T. Bennett
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