About Me
I'm Elena, a Fashion Communication Graduate from Bristol.
I am an adaptable photographer, specialising in both digital and analogue photography, depending on what I feel would best translate in the project. The visual inspirations for my image-making come from art, culture and history and I further expand on these visuals by contextualising the narrative through people and their stories.
As a Creative Director, I communicate my ideas through styling and set design, using these as equally important elements to create the image and tell the narrative.
INSPIRATION
Forward into the Past
In my on-going project, Forward into the Past, the idea is to merge the influences from fashion of the past with contemporary shapes to represent the forward thinking nature of fashion. I intend to have the viewer feeling reminiscent and recognise elements of the styling and image, while simultaneously observing a new idea or concept within the same look.
I am an innovative person who will adapt and create what is necessary to get the image that I am after. The accessories that are used in this project are all imagined and created by myself. Another theme I am inspired by is the relationship between the body and clothing in fashion image. I brought this into my project through the styling by extending and changing the overall silhouette of the model’s body by exaggerating certain parts.
MY WORK
PORTFOLIOS
Creative Direction, Photography, Styling, Casting
Creative Direction, Photography, Styling, Casting
Creative Direction, Photography, Styling, Casting
Creative Direction, Photography, Styling, Casting
Creative Direction, Photography, Styling, Casting
Creative Direction, Photography, Styling, Casting
Creative Direction, Photography, Styling, Casting
Creative Direction, Photography, Styling, Casting
Creative Direction, Photography, Styling, Casting
Creative Direction, Photography, Styling, Casting
Creative Direction, Photography, Styling, Casting
Creative Direction, Photography
Creative Direction, Photography
Creative Direction, Photography, Casting
Creative Direction, Photography, Casting
Creative Direction, Photography, Casting
Photography
Photography
Photography
DETAIL
#KEEPYOUREYESOPEN
Content for a proposed XULY.Bet campaign. The campaign is centred around launching the Paris fashion house to a UK audience through an event, collaborating with key brands and organisations in the British underground scene. #KEEPYOUREYESOPEN is about introducing rebellious, adventurous and multi-cultural individuals into an encouraging, supportive and creative community. Marketing, Creative Direction, Photography and Styling: Elena Hetherington
“be reckless enough to gamble all or nothing, to follow your dreams.” ― John Galliano
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