Eleanor Clarke

Contact:
elliejw_@hotmail.co.uk
University/School:
Sheffield Hallam University
Location:
Sheffield
Specialism:
Award NomineeFashion ImageFashion PublicationFashion TechnologyMarketingPR & Communications
About Me

Hi, I'm Eleanor a graduate from Sheffield Hallam University

Warpd is a brand that is acting to challenge social normalities presented online, to portray an authentic view of society by normalising ‘imperfections’ on the human body, creating an emphasis on the real life and combatting insecurities shaped by social media.

The brand aims to inspire healthier communities by connecting people to positivity and inspiration; looking at methods to entertain and educate the consumers through mental health topics. Warpd will provide ways of connecting with like-minded individuals that avoids the toxic environments of social media.

INSPIRATION

Within my dissertation findings (looking into authenticity on social media), key insights transpired

Generation Z are living in an age of anxiety, which is exacerbated by the lack of mental wellbeing services available. Along with the fact mental health doctors can be costly; Individuals are taking new measures to take care of themselves and maintain good mental health. Nonetheless, new research has highlighted that a vast proportion of consumers struggle to talk to people about their mental health and therefore suffer in silence.

This aided the realisation that social media could cause mental health issues among the younger generation. It can be suggested through analysis that social media has had a damaging impact on Generation Z. Warpd has subsequently been derived to respond to this specific consumer need as there is an opportunity to deliver a brand, which exposes the issues on social platforms to entertain and make the consumer feel good.

MY WORK

PORTFOLIOS

DETAIL

Warpd disrupts the stereotypical associations created by social media.

Warpd presents the reality through a satirical lens with the hope of changing the perception of human comparison with online images, idealistic beauty standards and jealousy to inspire people to think differently about what they are seeing online.

“Supporting movements is no longer enough: we must be the actors of change, with flexibility required to translate the needs of society into tangible actions that will only better our community”
Award NomineeFashion ImageFashion PublicationFashion TechnologyMarketingPR & Communications
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