Eleanor is a Fashion Branding and Communication graduate from BCU who has a keen interest in publication design and styling. She is forward thinking and has a huge focus towards helping with mental health issues which comes across in both her Final Major Project and dissertation.
My final major project is a DIY brand called FRUBLLE in which I designed the branding, packaging and some of the illustrations as well as planned the art direction and styled the photoshoots. The reason behind this project was the struggle creatives faced during lockdown with trying to develop new ideas while being stuck in the same four walls everyday.
My final major project was heavily inspired by the amount of free time we were given during lockdown, which proceeded to impact the vast majority of peoples mental health. After researching into mental health, I discovered that DIY activities release dopamine into the reward centres of the brain, therefore positively impacting individual’s mental health. I found that many people avoided crafting because they couldn't source the correct materials and found instructions online hard to follow.
For my final outcome I created a DIY brand called 'FRUBLLE', which is a 1970s inspired brand. I created and designed four different boxes with all the materials to create an item, these items included: a sweater vest, punch needle mirror frame, disco ball macrame and a up-cycled shirt. I collaborated with an illustrator for the instruction manual front covers as well as a photographer who edited my photos from my at home photoshoot.
I planned and styled the photoshoot so I could have enough content for my brand, including making all the DIY items as well as a polaroid skirt. The skirt was inspired by Giselle Bundchen’s dress worn for a photoshoot in 2004 but I used photos of 1970s’ icons. I created four instruction manuals and a look book to go in the boxes and wanted them to fit in with the DIY theme so decided to make them look like collaged sketchbooks, I took inspiration from various artists such as Joe Cruz and Ben Giles. Along with the instruction manuals I created a promotional video, social media, packaging and promotional content. As some consumers may struggle to follow the instruction manual, I decided to give them the option to have a zoom call with an expert, these give customers to have a step-by-step guide over zoom with an expert in which they are able to ask any questions and see their item being made first hand.