Cressi Sowerbutts

Contact:
cressiclaire@gmail.com
University/School:
Norwich University of the Arts
Location:
Norwich
Specialism:
Art DirectionAward NomineeDiversityFashion JournalismFashion PublicationFilmmaker
About Me

Hi I'm Cressi, a graduate from Norwich University of the Arts.

Cressi is a journalist and creative director specialising in sustainable fashion and lifestyle. Her interest in fashion psychology is highlighted in her final project ‘To the Clothes that Carried Me’, a campaign promoting the support garments can offer us for her publication ‘Get A Life’ (getalifemag.com).

The campaign conforms with Get A Life’s ethos of encouraging people to feel equipped and empowered when facing sickness. Cressi created the publication as a means of bridging the gap between medical booklets and arts zines, offering an uplifting yet informative read for anyone. Moving forwards, she hopes to pursue a career in journalism, delving into issues while offering possible solutions in a digestible format.

INSPIRATION

‘Get A Life’ stemmed from my hunger for fun, relatable reading material during cancer treatment.

The arts were my life line during this period, yet I realised there was little material to entertain people both healthy and sick without alienating one or the other. ‘Get A Life’ aims to address this through showcasing a variety of content from young creatives and patients. Issue 01 (available for free digital download and ltd. sold print) features work from 50+ contributors across the globe. 1,050 free copies (funded by ARTCRY) were also distributed amongst hospital units and more across the UK.

Fashion particularly aided my experience, so for my final project I wanted to hone in on the psychological and physiological benefits garments can offer. This campaign for ‘Get A Life’, ‘To the Clothes that Carried Me’, encourages viewers to use their garments to support them throughout their lives, in whatever capacity. It’s centred around a short film showcasing the voices of 14 individuals describing their favourite pieces against shots of lifeless items.

MY WORK

PORTFOLIOS

DETAIL

‘Get A Life’ Issue 01 and ‘To the Clothes that Carried Me’ Campaign

The ‘Get A Life’ brand image is a combination of modern and nostalgic, lively and elegant, to appeal to a wide readership. This is presented through a contrasting combination of bold colours, mixed typefaces and clean layouts. ‘To the Clothes that Carried Me’ focuses on this same contrasting of styles, pairing dystopian shots of abandoned items with an analogue film quality. The aim of this was to draw in a range of viewers and present the idea that clothes are vessels of our lived experiences. The backdrop of reminiscent audio recordings and ambient music further adds to this sentimentality, encouraging viewers to cherish their items and use them as an aid throughout life. The promotional aspects of the campaign are aimed at furthering this sense of nostalgia, with details such as the secret message scheme: anonymous ‘love letters’, submitted by ‘Get A Life’ readers, posted on the magazine’s website and socials in the run up to the campaign launch.

"for my final project I wanted to hone in on the psychological and physiological benefits garments can offer."
Art DirectionAward NomineeDiversityFashion JournalismFashion PublicationFilmmaker
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