Chloe Parkinson

Contact:
chloe_p_1@hotmail.com
University/School:
University of Central Lancashire
Location:
Central Lancashire
Specialism:
Art DirectionAward NomineeDigital MediaFashion ImageFashion PublicationStyling
About Me

Hello, I'm Chloe, a Fashion Promotion Graduate from UCLan

An innovative creative, who loves to produce refined work which has a highly polished and editorial aesthetic. As a creative stylist, I enjoy creating fashion imagery which has a playful, art directional and commercial look. I also love being able to collaborate with other talented creatives and have worked with Boss Model Management MCR as a stylist.

As a creative thinker, I love to take inspiration from things that are happening around me, particularly elements from social and generational trends. As well, as being influenced by the modern-day, I also like to take influence from traditional trends and where things have evolved from, making comparisons. As a stylist, I am a forward-thinker and love to be resourceful, I enjoy customising pieces and being sustainable when it comes to selecting my looks. I also love post-production and using Adobe programmes such as Premiere Pro, Photoshop, Illustrator, and In-Design.

INSPIRATION

My creative direction always evolves by being inspired by social and generational trends and issues

Throughout my creative direction, I always aim to create fashion imagery that has an editorial aesthetic and I carefully considered and curate each of my styled looks, along with the photoshoot location and creative team. As a stylist, I love to take inspiration from social issues and generational trends and issues which are happening in the modern-day compared with traditionally, as this allows my work to feel relatable and for the consumer to feel understood via a creative output.

One of my final concepts focused on celebrating talent, and this idea of someone putting themselves on a 'platform' to be able to show off their 'star quality and provide 'entertainment'. This was inspired by both talents, traditionally via talent shows and in the modern-day, which relates to influencers. My other final concept focused on the issue of 'Safer Streets' for women, and I used safety colours and silhouettes inspired by the runway to display an important message.

MY WORK

PORTFOLIOS

DETAIL

For my Creative Direction, I like to consider and curate my whole fashion image

As part of my Creative Direction and Styling, I always carefully consider the creation of my fashion imagery. I do this by choosing relevant locations, sets, a creative team, and models along with styled looks and props. For my final major projects, I worked with a wide range of creatives to help achieve my shoot concept and narratives.

Collaborating with other talented creatives allows you to learn new things and push your creative boundaries
Art DirectionAward NomineeDigital MediaFashion ImageFashion PublicationStyling
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