About Me
I'm Chloe a Photographer, Content creator and Digital marketer.
My work merges my interests in people and the human experience with the fashion industry. This gives me the creative freedom I desire to explore identity and branding together, crossing cultural and commercial fields.
I am passionate about producing content that creates a sense of community and uplifts others, therefore it is a core value of mine to ensure what I create is inclusive and diverse.
INSPIRATION
In my studies I have explored key themes such as gender, youth culture and identity.
I have found that my work has always been a way for me to creatively process and explore the people and places around me. This means that within my visuals I can showcase my own identity as a practitioner. Specifically when exploring raw topics such as youth culture, gender and identity it's something that I'm really passionate about, because we're living in an exciting and progressive generation.
An example would be my project centred around content and strategy, which proposes a collaboration for the American heritage brands Golf Wang and Lee Jeans. The campaign idea is for Golf to reimagine Lee's iconic leisure suit. By looking at Golf and Tyler the Creator's influence and following their brand identity codes such as gender neutral dressing, oversized fitting silhouettes and expressive colours or prints, I was able to modernise the 'Lee' leisure suit and market it towards a Gen Z consumer.
MY WORK
PORTFOLIOS
Ollie and Harrison from SW Boys project
Ollie from SW Boys project
Andrew from SW Boys project
All boys from SW Boys project
Chase & Lewis from SW Boys project
Harrison, Alex & Luca from SW Boys
'Golf x Lee' Imagined Campaign
'Golf x Lee' imagined campaign (Billboard)
'Golf x Lee' imagined campaign (Poster)
'Golf x Lee' imagined campaign (Social media)
'Golf x Lee' imagined campaign (Still images)
Kigali Fashion Week 2018
Kigali Fashion Week 2018 - Photography
Revel editorial
Revel Editorial
Sporting Masculinities - Collaborative project
Sporting Masculinities- Photography & Production
Sporting masculinities - Photography & Production
SW Boys publication
DETAIL
My final major project 'SW Boys' celebrates a modern representation of young men in rural areas.
The SW Boys publication opens up conversations with a diverse range of individuals living in rural areas and conventional communities within the South West of England, about identity, gender, sexuality and more, in the hope of normalising these important and progressive discussions. Including work and contributions such as creative prints from those featured within the publication, any proceeds from sales will be donated to charities supporting the male mental health crisis.
"For me, a good portrait shows the fragility and humility of the person, and at the same time a strength, a resting in themselves." - Wolfgang Tillmans
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