Building New Habits is a personal expression of embracing one’s wildish nature.
The concepts and exploration of ideas is instinctive and driven by emotion, which I use to create the atmosphere within my collections. As a designer, colour and movement is crucial within my creative practice to create a dynamic and immersive experience. Building New Habits wishes to represent a robust woman who is strong, self-sufficient and liberated through movement. Each look breathes independence, exploring different parts of her psyche.
The combination of time-honoured stories within Clarissa Pinkola Estés book 'Women who run with wolves' was the catalyst for this collection. Awakened into self reflection the book evoked a reconnection with my inner self and led to designing a collection that empowers women, reigniting their wild woman.
Largely influenced by the new waif look, the mood of the collection evolved from the rawness of Corinne Day's photography during the 90s'. The minimalist nature of Martin Margiela 1989 collection was significant to my research, as I wanted the collection to be effortless and untamed. I have also drawn a lot of inspiration from the beautiful poetry of Yung Pueblo. The idea of building your own home within yourself was explored through hitching and tieing fabric to envelop the body similar to a hammock.
The primitive essence, of woman in the wild is expressed through knotting, tied and wrapped, frayed and found materials to cover the body. Each look within the collection features a mixture of textures and fabric . The contrast between the soft transparent silks and durable oil cloth and denim play on the gender stereotyped materials. The delicate details of the fine knotted straps contradict the predetermined finishings of luxury fabrics. I wanted the pieces to be free from conventions. I wanted to include natural handcrafted elements within the collection to adorn the body and therefore decided to incorporate these pieces into garments themselves. Twisting a branch into hoop is symbolic of wholeness and self. Part coating the branch in Sterling silver to strengthen, mixes the elements of metal and wood representing the combination of clarity and new beginnings.