I have designed The Chameleon collection by incorporating transformable characteristics into clothing to produce multi-purpose garments. This concept introduces a fresh sustainable approach by reducing consumption and fulfilling consumer demands more efficiently.
I have always been incredibly passionate about discovering innovative solutions in fashion design. The negative impact of the fashion industry which is directly associated with excessive consumer demands motivated me to find a new solution to address these significant problems.
The Chameleon collection is designed for the brand Loewe. It not only draws inspiration from the vibrant and distinctive colours of this species but also their ability to change colour. Their transformable appearance inspired me to create garments and accessories that serve multiple purposes through transformation.
If a new design offered the uses of multiple individual products altogether, the consumer can be encouraged to decrease their consumption easier. Accordingly, Chameleon will present a collection of transformable garments which serve more than one purpose. In addition to their multiple functions, the garments’ design and make including colour, fabric, print, finishing and attention to detail will be used to make the pieces even more desirable. The materials will be sustainably sourced and recyclable.
The concept has been selected in relation to the current global design strategies which aim to reduce consumption and waste in the fashion industry. In addition to the innovative dimension, design elements such as silhouette, colour, fabric, print and the selected brand and target market have been discussed. This concept aims to contribute to the current endeavour of fashion designers to reduce the industry’s negative footprint on the environment. The recent demand for traceability and transparency in the fashion industry has increased designers’ attention to create more sustainable, efficient and long-lasting products. An area which has great potential to be explored and can also contribute towards sustainability targets is enhancing a product’s efficiency by broadened the variety of its functions. If a new design offered the uses of multiple individual products altogether, the consumer can be encouraged to decrease their consumption easier. Accordingly, Chameleon will present a collection of transforma