Through spending a year on placement working for a large influential fast fashion company I gained a wider awareness of how the fashion industry can be dramatically improved to accommodate sustainable practice in terms of fabric choice, waste and quality. I became extremely focused on sustainability and aimed to raise awareness of current issues within my work
I am highly inspired by natural plant based fabric alternatives and I aim to get these more highly recognised through my work. I want people to love their clothing again and hold value within good quality pieces that will last in our wardrobes for decades. I am inspired to put the quality back into what we wear to reduce the waste aspect of the fashion industry which is a theme running throughout my final collection. In the future I aim to secure a womenswear design role, with aspirations to create my own label that focuses on sustainability, circularity, and natural biodegradable fabrics.
The collection narrative started off being based around urbanization and how our current younger generation have responded by “bringing the outside in” to create own unique “urban Jungles” through the use of tropical houseplant styling. The original inspiration for the project diverged from botanical imagery and urban Manchester architecture to form modern street style attire. The aim was to create conceptual garments that would be environmentally responsible that leave little or no impact.
I wanted consideration for the planet to be at the centre of this womenswear A/W 21/22 collection. I was also highly inspired by environmental campaigns and the expressions of the campaigners. I decided I wanted to put more emphasis on raising awareness for sustainability through the means of a campaign, which further inspired me to research natural biodegradable and recycled fabrics which I could incorporate within my collection.
My collection is designed with a strong environmental and sustainable ethos which acts as a focal point throughout the collection shown through textile artwork. This takes the form of portraiture and campaign slogans represented in print and digital embroidery. The narrative that’s runs throughout the collection portrays messages of frustration and anger; inspired by the younger generation’s feelings at environmental protests. Correct fabric, component and fastening choice is a crucial element within my work and it is essential that it takes a sustainable path to ensure the effects it has on the environment are minimal. The collection uses all-natural sustainable fabrics including pure organic hemp, bamboo, organic cotton (dyed using eco dyes) and recycled leather, which aims to support the circular fashion model, with the idea it will biodegrade at the very end of its lifecycle.