Working-class emerging designer passionate about increasing and tackling diversity in the fashion industry. Inspired by living in the countryside, sustainability, and reducing my own environmental impact as a designer. My experience within fashion varies from men’s, women’s, and childrenswear.
I design for function and practicality, with the overall aim to not add to the existing waste of the industry. This inspired me to explore new ways of working throughout my final year and move with existing trends within the industry. One being digital fashion, learning new software from scratch to creating a fully digital collection has helped me grow as a designer and think of new creative solutions for future projects.
The pandemic has made us all realise that freedom and being outdoors is a luxury. Spending lockdown surrounded by the rural landscape of the Brecon Beacons National Park, reminiscing back to memories of camping pursuits as a child. I decided to explore the concept of the need to ‘bring the essentials’ and consideration of practicality when exploring. The idea of ‘only take what you need’ is a very different mindset to the way we buy clothes.
Thinking of my own economical footprint, creating a digital collection was the way forward. The core of my collection is driven by sustainability and function. Researching into seasonless trends and a newfound desire for comfort and the outdoors. I wanted to create luxury outerwear to encourage a new kind of conscious explorer. Offering a sense of luxury and longevity to allow pieces to be worn and passed down for years to come.
With the main priority of my collection being focused on comfort and versatility, inter-changeable layers add additional options for the wearer and sustainability; I decided to combine technical fabrics with classic styles that were not limited to age or gender. The collection aimed to encourage a buy better, buy less approach to fashion and consider buying for value and longevity not just for a time sensitive trend. Details were carefully considered with the wearer in mind. From sourcing eco-friendly and deadstock fabrics to zero waste design ideas such as the puffer overlay, filled with off cut fabrics from the pattern cutting process. The use of Clo-3D helped reduce the toiling process, prevent waste, and allow me to keep up to date with the ever-changing technologies within the fashion industry.