I am a multi-disciplinary creative from the North West specialising in graphic design and photography. My work centres around history, music and politics and I am always looking for interesting ways to merge the three with fashion.
I am always keen to use my experiences as a working class creative from the North West to inform my work and it is something I am very proud to represent. I am eager to create work that is impactful and I also like exploring narratives and using my chosen mediums to tell stories.
Subcultures have always been a point of interest for me, especially in the formation of my personal style. But with this project I was intrigued to learn how/if they were being recycled and revived through fashion. I wanted to create a publication that explored the relevance of subcultures within the lives of young adults in their 20’s in today’s society.
I wanted the publication to almost be a journey of discovery, and I was inspired by the ways subcultures have been used by young adults throughout history as a way of expressing their true identities. I wanted the publication to remind people of the importance of just being yourself and I wanted to represent this through colourful imagery and graphics.
Interviewing and photographing people in a an environment that best suited them and their style really opened my eyes to the impact subcultures have on people’s identities. Even if they don’t directly identify as a member of a subculture, the influence of them is still strong. I initially believed from my research that subcultures no longer existed in the 21st century but what I discovered was that they never disappear, they simply evolve and change with the times.