Cameron was inspired by the way in which the lockdown measures in the U.K. had a profound effect on peoples mental health, livelihood and creative process. Specialising in Publication Design, Art Direction and Fashion Photography he created a 96 page publication inspired by the past 12 months.
My work seems to find the balance between the beauty and the mundane. Creating discourse and conversation around perceived ideas of normality through my photography, styling and design. I've always been told since I was little that my work was too camp. However, I don't think my work will ever be camp enough.
The Ideology of Introspective Isolation is a 96 page digital and print publication analysing the effects that COVID-19 and U.K lockdown measures have had on people’s mental health and livelihood. The concept of the publication came from the difficulties that all final year students this year have had to face, creating work in an uncertain socio-political climate. Creating a series of self portraits in a true socially distant style.
Although the subject matter of the editorial shoots and written pieces is COVID-19, I wanted to create pieces of work that capture the human resilience and optimism that we face, and create a fun, colourful optimistic collection of work, that could be thought provoking and challenging whilst still an interesting read.
The interesting selling point of this publication is that all of the photoshoots consist of self-portraiture. For a magazine centred around the subject of COVID-19 and isolation, it was important to me to comply with social distancing regulations, and living alone that meant that I was going to act as the art director, stylist, photographer, retoucher, graphic designer and copywriter all in one. To achieve this I developed a style of photography where multiple exposures of the same model (myself) wearing different styling choices are combined in post production to create scenes with interactivity and narrative storytelling and to ensure that the reader doesn’t get bored throughout the 96 pages of one model, I learned the art of drag for this publication even going as far as to make a wedding dress out of toilet paper and cardboard, as a reference to the stockpilers during lockdown one.