About Me
A luxury womenswear ready-to-wear designer and marketer
Cameron Williams has a profound passion for the design, curation, and presentation of luxury ready-to-wear and a passion for the merchandising of luxury fashion products. Whilst studying, I have been awarded the David Nieper design scholarship for luxury womenswear.
Throughout the study of BA (Hons) Fashion at Staffordshire University, I have undertaken various modules that have enhanced and developed my skillset as an individual. However, the intrigue, allure and refinement of luxury fashion has always been both my choice and interest of study, as well as my strength. Growing up in a deprived northern city has only accelerated my ambition to succeed in life, and to make a name for myself through designing and creating considered garments that exemplify beauty and prestige.
INSPIRATION
My initial inspiration began with the legacy of my Great-Grandmother
In June of 2022, I sadly lost my Great Grandmother, Gertrude Williams, who was 98 years old. Born in February 1924, my Great Grandmother had experienced some of the most significant, fast paced and mercurial events of the world within her lifetime. However, a prevalent memory that I can always riminess and share with her is when she used to talk to me about her early life, and what life was like before and during World War Two.
‘Prestige in Peril’ and aims to explore the thematic of intertwining luxury fashion design, with events of a bygone era. One of the looks consists of a black sequinned velvet mini dress that relates to the blackouts during WW2, and the light reflecting off the darkness. This look also sports a tweed trench coat, that relates to air raids, military and civilian garments worn during WW2. The trench coat displays 4 large pockets to represent the need for those in peril to carry what possessions they could.
MY WORK
PORTFOLIOS
DETAIL
Luxury fashion, It’s all in the details.
Embroidered boucle tweeds, embellished luxe twills and sequinned velvet have become order of the day. In a period where luxuries were scarce, the Second World War stunted the evolution of Luxury Fashion. ‘Prestige in Peril’ aims to provide a visual answer to a bygone era plagued with the unknowing.
"Don't dress to kill, dress to survive." – Karl Lagerfeld
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