About Me
Hi, I'm Beth a Fashion Branding and Communications student from BCU.
A creative and passionate individual, who specialises in digital design. Her research and future plans are to push society's boundaries, which combine to create content that is future thinking and celebrates individuality. Whilst studying she worked freelance on branding projects and trained as a visual merchandiser.
My work aims to capture an audience through unique ideas and visuals, creating a community. I have a keen interest in branding and digital design, aiming to combine the two and create work that can push brands to the next level. I believe it is important to create work that educates and inspires.
INSPIRATION
"FYI WE DONT SELL DOUGHNUTS"
The creative consultancy Glaze(D) was produced for my final major project, working alongside two other creatives to step into the metaverse. Glaze(D) bridges the gap between brands and influencers, creating an authentic digital presence, and offering personalised packages to help clients succeed in the new digital realm through social media to events management. Taking on the role of the events manager, I was responsible for gaining consumer loyalty and educating the audience in an interactive setting.
Using digital design to bring my future thoughts to life, a Metaverse event focused on 'the girl’s bathroom' aesthetic in collaboration with the razor brand Estrid. Attendees would be able to purchase products and learn about sustainable beauty in a fully immersive experience. The main outcome of this event is to increase digital presence for the clients and help brands dip into a digital consumer base.
MY WORK
PORTFOLIOS
Aesthetic moodboard
The event layout
Inside the Estrid hub
"The Girls Bathroom" Meta characters
DETAIL
Teamwork makes the dream work
Glaze(D) was such a fun concept to create working with Erin Lewis and Nicole Christou, we applied our expert knowledge to form a project on a major gap in the consultancy market. As brands begin to step further into the metaverse, we have the skills to help us think about the meta experience and what consumers are expecting within the web 3.0.
"I dont know where I'm going from here, but I promise it wont be boring." -David Bowie
Graduate Fashion Week in partnership with:
