My inspiration came from the most notable subcultures of the recent past and the way they could maintain such a grasp on style to still be iconic to this day - as well as how it is in juxtaposition with the current fleeting fast pace of micro-trends and microscopic subcultures.
Initially I was specifically inspired by the new romantics, and after researching their roots then broadened my search to more subcultures surrounding them. My industry experience has given me a lot of insight into new ways to source inspiration and new ways to design as a whole, so I wanted to utilise these skills in a considered and coherent way.
My concept follows the journey of a young girl experiencing her mother's life through her diaries and fantasising about them through rose-tinted glasses. Her mother was born to parents living through the skinhead era who slowly transitioned to suede-head and smoothies as their daughter grew up with them. The diaries show the girl's mother experiencing monumental events such as the Miss World Protest, the 1974 Recession & the Miner's Strike, that are not too dissimilar in message to current day events.
We see the mother begin to explore her own sense of individuality, becoming obsessed with glam rockers and their overbearing charisma, then rebelling with the uprise of punk - getting more creative with the new romantics and leaning more into their artistic side with the club kids. All of these subcultures are idolised by the daughter envisioning them through her mother's diary and romanticising them, mashing them together to create her own version of their fashions.
Due to the pandemic, we were offered more outcome options on our course for us to explore wider pathway avenues. I chose to delve into Branded Merchandise and Fashion Publication. Merchandise gave me a chance to create clay rings using iconography from my concept, as well as creating a novelty mug and ashtray/incense holder. My zine allowed me to use photoshop and other tools to mess around and create fun pages as well as playing into them with the physical elements that are added after printing such as fold out clothes lines, functional pockets and sticker pages. Overall, these new artistic pathways have attributed to helping me build my content creating skills.