Bensfica Fedelia Audrey

Contact:
bensfica@gmail.com
University/School:
BINUS Northumbria University
Location:
Binus
Specialism:
Art DirectionBrandingFashion GraphicsFashion PublicationHeritage & CultureSocial Media
About Me

Hello! I'm Bensfica Fedelia Audrey, a graduate from BINUS Northumbria

Audrey fell in love with arts and culture from a very young age. Her final project is a love letter to her Chinese-Indonesian roots where she dives deep into the core values of Taoism and fashion research.

In an attempt to lessen the gap between Chinese-Indonesian and the other ethnicities, Audrey wrote about the significance of Taoism values, and how fashion played a part in shaping Indonesian Peranakan culture. "Our ancestors came to Indonesia through Silk Road where they traded not only silk, but also traditional Chinese values and cultures," says Audrey. "I want to write about the connection between the past and the present, from the point of view of fashion history."

INSPIRATION

FASHION IN HISTORY AS A WAY TO TELL OUR STORY

The history of clothing runs parallel to the development of human culture, as anthropologists use textile to observe the progression of technology and the socioeconomic culture of ancient human civilizations. Tao came along with the traders and merchants who passed through the region along the Silk Road during imperial China as well as through the contracted workers who came during the colonial Dutch East Indies era from Southern China.

The abrupt cut of cultural identity during the New Order government has created a new wave of Chinese Indonesians who do not speak their ethnic language. With no effort to preserve the existing philosophy, soon enough the costumes and textile craftsmanship that influenced and built the local Peranakan culture will start to deteriorate, leaving Indonesia with one less diversity in the midst ongoing journey to unity.

MY WORK

PORTFOLIOS

DETAIL

Traditional Media Gone Digital

In this era of heightened virtual experience, the demand of artificial and exaggerated colors will peak and ideas will be reinvented as classics are adapted for the screens. I tried to convey this by layering lights and colors to create blurred visuals to evoke a sense of nostalgia. These elements are placed alongside artworks and images of the embroidery, as well as fluid linear patterns and ombré effects to create playful contrast in the design. Aside from choosing the colors based on the concept of Wu Xing from Taoism, I also chose the color palette based on WGSN International color predictions, GameScape for S/S 21. The WGSN palette features a number of bright and screen-optimized tones for summer as the world goes digital due to the current COVID-19 pandemic. Since the end product will be digital in the form of an e-book, the aim is to create a digital space that provides not only education, but also a sense of escapism from the ongoing crisis.

Audrey’s professional experiences range from art direction, fashion and graphics design, branding and digital marketing, as well as content creation.
Art DirectionBrandingFashion GraphicsFashion PublicationHeritage & CultureSocial Media
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