In a fast evolving fashion industry, the need for interdisciplinary skillsets are vital. This is something I embody, driven by both commercial and creative understanding. I am able to formulate strategic decisions to curate and produce visual communication, from concept to outcome, all whilst being underpinned by industry relevance to ensure it's purpose-led.
My aspirations lie in fields such as digital communication, outdoor-advertisment agency work, and retail strategy employment. I am a refined graduate, with a first-class track record and the ability to step into high profile client work, backed by my experience in image, merchandising and strategy. Carried with me will be attributes of self-motivation, unparalleled drive and a clear mind for innovation.
Maintaining a future-facing approach, I am heavily inspired by the shift in consumer sentiment, induced by our societies constant turbulence. Fashion is a consumer-centric industry, and having your finger on the pulse of what our audiences are searching for is key. Supported by logical research, my image production work and direction is always about how best to convey the brand or collection with purpose, building a narrative that resonates with our audiences and offers longevity in its message.
A supporting inspiration of mine, that aligns with my own personal love of climbing and trail running, is the outdoor fashion industry. Driven by functional product and innovation, it pushes us to reconnect with nature, our own wellbeing, and the relationships that flourish from adventure. These exact relationships have been a primary influence for my most recent collection of work, analysing how best to revitalise this markets communication in an omni-channel future, drawing the outside closer to home.
There is a growing desire for consumers to interact with brands in a way that is functional, and the platforms they visit must deliver an experience that grasps their attention. My practise revolves around implementing these values, rooted in both the strategy behind my decisions and the visual outputs that are delivered. I can offer a refined perspective on the challenges that arise in fashion communication, and arrive at creative work that actualises the solutions needed to overcome them. By understanding the objectives of the work I am making, as well as the current retail landscape, I can produce purpose-led, innovative resolutions.