Annie Challenger is a creative based in the in the North of England, who has graduated from Leeds Art’s University. Annie explores moments and memories from everyday life through the use of Photography and Fashion Image Making, capturing them in a comedic and experimental way.
Whilst studying at University, we were all in the midst of the pandemic. The world was on hold and our focus was given back to ourselves. I found that in this time, my attention was drawn back to the everyday objects and activities within my life, I thought to re-create these into something exciting and refreshing, through the use of Fashion Photography. This has been the main focus of my work throughout the past 3 years. I love to take a regular scenario from everyday life and turn it into something new, creating a comedic appreciation for different moments and objects around us.
Since my childhood, I have always been astounded by the amount of people and mass on earth. It interests me that every time you go to the supermarket, you’re surrounded by different shoppers to the last time. There’s an abundance across earth of all sorts of things. I used to love gathering random collections of tat, from bottle tops, to caramel wafer bar wrappers. The joy I drew from this, and the overwhelming feeling of the abundance on earth, is where the inspiration for my uni work has stemmed from.
To draw on these memories, I created a Fashion publication and photographed loads of one thing, in one place. I chose to explore locations and objects from everyday life, to highlight the variety and mass that is in the world around us. I looked into how the world is presented to the public, through the use of google and the online presence that it’s almost essential to be involved with in today’s society.
When making the imagery for my zine, I chose to edit my images as if they were screenshots from Google Street View. I did this to reference the idea of being able to see every street in the world from your screen. It was also a way of uniting my images and all of the different locations that I shot at, as well as tying my visual aesthetic together. At the start of developing my project, when creating my images, I brainstormed locations from everyday life where you would find a group of one thing. I thought about superstores and company carparks, finding beauty and excitement in mundane locations. I chose to mix my imagery, with typical pop ups and icons on google, creating a contemporary and relatable piece of work. Furthermore, I wanted my zine to feel inclusive to the viewer, I did this by using sticker pages and draw the line activities from my photography. Bringing back the memories and the nostalgic feeling of reading magazines when I was younger.