Annabelle Sweeney

Contact:
annabellejsweeney@outlook.com
University/School:
University of Brighton
Location:
Brighton
Specialism:
Art DirectionAward NomineeFashion PublicationPhotographyPR & CommunicationsStyling
About Me

Fashion Communications with Business Studies Graduate from Brighton.

For my project I collaborated with my course mate Shauna we had a shared vision of combining our skills to create a publication which allows readers to shop directly from the pages and encourage conscious fashion.

Producing a magazine in lockdown forced me to use all of my skills. My main role was the editor of the publication however, I often took on the role of photographer, stylist and director for our editorials and imagery.

INSPIRATION

I was inspired by the varied experiences of love and loneliness during lockdown.

In a world where everything is digital and perfection is all around us I was inspired to create a print publication where readers can find inspiration for their fashion choices from a carefully curated magazine. The magazine aims to be an alternative to the 'Instagram Influencer' which saturate our feeds. QR codes throughout allow readers to shop directly from the pages.

The magazine has a continuous focus on how to make more conscious choices in the fashion industry and how to lead more of a sustainable lifestyle with articles and imagery suggesting ways to achieve this. Each issue has a different theme, the first being Love in Lockdown with editorials, articles and poetry responding to this concept. We feature a wide range of contributors including photographers, illustrators, poets, journalists and stylists giving a variety of views and opinions on our concept.

MY WORK

PORTFOLIOS

DETAIL

Photography series response to poem by Cain Jones

One of our contributors was Cain Jones who wrote a poem about a troubled relationship during lockdown. We found the poem so moving that we decided to create a photography series in response. We used a photographer for this. We wanted to capture intimacy yet distance between the models to create a feeling of vacancy. This is just a small selection of the imagery, the whole series can be found in Ever Magazine.

Creating a magazine in lockdown has been extremely challenging but has made me motivated, enthusiastic and prepared to enter the fashion industry.
Art DirectionAward NomineeFashion PublicationPhotographyPR & CommunicationsStyling
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