Designing garments with a passion for sustainability, creativity and not taking it too seriously! Studying fashion design has developed a love for visual communication, illustration and showcasing the interpersonal connections that art can foster.
Over the course of studying fashion I've put on lots of different hats and dressed my work in lots of different ways. All that exploring and imagining had brought me full circle back to myself, only bigger and better. All that I've learned and all I knew entering the degree have culminated into this final collection and it's something I'm so so proud of. My work is always inspired by camp and horror, often exaggerating the silhouette and combining masculine and feminine into something new.
Meatloaf has an onstage presence and delivery that was so full of energy and fire that I couldn't help but try and harness it. Inspired by Jim Steinman's lyrics, Meatloafs performances onstage and in 'The Rocky Horror Picture Show', and a personal photoshoot I organised (taking notes from campy horror, vintage clowns and the song 'I'll kill you if you don't come back') the culmination of all this developed pieces full of fun and drama.
Working within this concept is the fact that the collection is also made using sustainable practices, with all fabric being sourced second hand through donations, charity shops and online market places. I wanted to show that sustainability doesn't have to look one way, it can be dark and silly and over the top. Sustainability is the present and the future but that doesn't mean creativity and personality need to be left behind.
To elevate my second hand textiles I used fabric manipulations like patchwork and gathering. But also added digital embroidery and print patches for surface design. These patches allowed me to add my illustrations to the garments, breathing in life and becoming a key link between concept and outcome.