Ankita Singh

Contact:
ankita.r99@outlook.com
University/School:
University of Portsmouth
Location:
Portsmouth
Specialism:
Art DirectionAward NomineeDigital MediaFashion DesignFashion TechnologyHeritage & CultureSustainabiltyWomenswear
About Me

Hi, I am a Digital Fashion Designer and a Product Developer

My skills combine traditional and contemporary design and production approaches that can help achieve the optimal sustainable outcome. The integration of the apparel and tech industries is fascinating to me, as this allows us to express and explore our creativity in an abundance of ways, with a very small footprint.

I finally found something that I deeply desire and wish to learn more about. My intention with my final year collection was to challenge myself and get out of my comfort zone, nurturing my love for digital fashion whilst creating a collection that achieves the highest level of sustainability. I did this by teaching myself CLO 3D and developing an entirely virtual womenswear collection that honours and represents South Asian immigrant women like myself in the metaverse.

INSPIRATION

South Asian Metaverse

My starting point was Johan Zoffany’s painting, Colonel Mordaunt watching a cock fight at Lucknow (India, 1790) which captures the feeling of division and neglect in India under British rule and the cultural shift felt by the colonised. South Asian immigrants like myself find themselves in the same dilemma today, due to the consistent struggle between staying true to our roots and accepting our current circumstances, leaving us with a void that can cause an identity crisis.

As a result, I designed a collection that preserves the beautiful connections between the two continents, cultures, and identities, capturing two incredibly diverse experiences. Intending to close a gap in the fashion market by developing Sari-inspired drapes, with minimalist tailored silhouettes in emerging 3D fashion technology. Fluid Identity is designed to bridge the gap between cultures and overcome identity issues caused by cultural displacement.

MY WORK

PORTFOLIOS

DETAIL

Digital literacy is reminiscent of Saraswati, the Hindu Goddess of creative and profane knowledge

Fluid Identity is inspired by my Indian heritage, as well the British culture in which I grew up. It emphasises the need for industry-wide sustainability approaches and fresh ways of accomplishing them. In addition to incorporating loosely draped and simple tailored silhouettes, I have embarked on a journey to specialise in CLO 3D, a digital fashion design software to create a complete virtual collection. The soft pastel tones for my spring-summer collection are also inspired by the images of Goddess Saraswati, who is also a key influencer for my 3D stage. As shown in my virtual fashion film, her divine imagery is visible in the carefully crafted mellow gradient prints and the virtual stage, which embraces her surreal aura and surroundings.

Here’s to the wonderful beginning of the "I’ve outdone myself" era.
Art DirectionAward NomineeDigital MediaFashion DesignFashion TechnologyHeritage & CultureSustainabiltyWomenswear
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